Just in case you haven't noticed, most cities including Jacksonville are now in a "buyer's market" for home sales. That means there are more homes listed for sale than there are qualified home buyers actively in the market. Nationally, home sales volume is down about 10 percent compared to 2005.
The best way to tell if your area is in a buyer's or seller's market is to check the average number of days homes are on the market before selling. When this number rises above 60 days, it's definitely a buyer's market. That means it's a great time to be a buyer, but not such a great time to be a home seller.
FIRST KEY POINT. If you seriously need to sell your home, and are not just "testing" to see what price you might get, you’ll need to get your home into tip-top condition. Most buyers don't want a fixer-upper; they prefer to turn the key in the door and move in. Cleaning, repairing and painting are actions to take. I don’t recommend wasting money on major renovations, which you won't get to enjoy and buyer prospects might not like.
SECOND KEY POINT. Set a realistic asking price. With the help of an agent, utilize a comparative market analysis (CMA) of your neighborhood. Prices in most markets have leveled off from what was attainable a year or two ago. If you really want your home to be sold quickly, don't get greedy. I recommend analyzing three to five recent sales in the neighborhood and set pricing strategically towards the lowest comparable. Remember it’s a buyer’s market and your strategy is to sell, not be stuck. Don’t haggle over a few thousand dollars as the buyer may just move on to another property.
THIRD KEY POINT. Consider increasing the co-op offered. This above all is my favorite, but many sellers fight this concept. Why is this so important? You simply want agents to bring as many buyers into your home as possible. The more buyers, the better chance you have of selling it at or near your asking price.
Traditionally agents list homes at 5% or 6%, usually giving 2.5% to 3% away to a fellow agent who brings a buyer. This is referred to as “co-op”. Agents who are working with buyers will take them to where they have the greatest opportunity to make the most money. Use this to your advantage. As agents search the Multiple Listing Service (MLS), they are willing to bring buyers to those homes offering higher co-ops. I suggest a 3.5% co-op or more. It’s important to know your listing agent’s co-op. Low commissions to buyer's agents often result in no sales. A higher co-op will bring more traffic and odds that you won’t have to make an additional mortgage payment next month and still be sitting on your home! |